May 28, 2026 · Case Study · Charleston, WV
How a Charleston WV HVAC Company Went from a D Grade to a B Grade in 30 Days
Kanawha Comfort Systems was losing an estimated $4,200 every month to competitors who showed up first on Google. After running their business through the free AC Marketing Hacks visibility scan and working a focused 30-day plan, their Online Presence Score climbed 26 points — and their phone started ringing.
The business
Kanawha Comfort Systems is a family-owned HVAC company serving Charleston, South Charleston, and the broader Kanawha Valley. They've been in business for 11 years, hold strong technical credentials, and consistently deliver excellent service. But online — the place where 78% of homeowners now find an HVAC contractor — they were nearly invisible.
What the initial scan found
The free AC Marketing Hacks scan returned a D (58/100) and surfaced four critical weaknesses: only 2 Google reviews (competitors averaged 47), inconsistent NAP across directories, zero photos on Google Business Profile, and no local keywords on the website.
The 30-day fix plan
- Week 1: Locked down NAP consistency across 12 citation sites and loaded 18 photos onto Google Business Profile.
- Week 2: Launched a review-request SMS workflow and rewrote homepage copy for local SEO.
- Week 3: Added LocalBusiness structured data and submitted an updated sitemap to Google Search Console.
- Week 4: Re-ran the scan — score climbed to 84/100 (B grade), appearing in the local 3-pack for "HVAC repair Charleston WV."
Before / after results
- Online Presence Score: 58 (D) → 84 (B)
- Google reviews: 2 → 18
- Google ranking (HVAC Charleston WV): Page 3 → Top 5 local pack
- Monthly inbound calls: 12 → 34
- Estimated revenue recovered: $4,200/month
"We knew our service was solid — we just couldn't figure out why the phone wasn't ringing the way it used to. The free scan was honestly humbling. It showed me exactly what was broken in plain English, gave me a checklist, and 30 days later we're getting calls from people who said they found us on Google."