Buyers and sellers research agents online before making contact. If your Google presence isn't working for you, leads are going to other agents. Find out your visibility score free in 30 seconds.
If you're searching "real estate agent near me" or "[city] realtor" and you don't see your name, you're missing buyer and seller inquiries every single day. Real estate agents who don't show up in local Google results typically have the same problems: a Google Business Profile that hasn't been claimed or fully set up, no independent reviews outside of Zillow or Realtor.com, and a personal website (if they have one) that doesn't rank for local search terms. In one of the highest-commission industries in existence, being invisible online is an extraordinarily expensive problem.
Homebuyers and sellers interview very few agents — often just one or two — and they reach out to whichever agent looked most credible in their initial search. That decision is made almost entirely based on what they see online in the first 30 seconds: Google reviews, profile photos, years in business, and whether your presence looks active and current. An agent with 40 Google reviews, a professional headshot, and a website with recent listings will consistently get contacted over an agent with 5 reviews and a profile that looks like it was set up years ago.
The average commission on a $400,000 home sale is $10,000–$12,000 — and a buyer's agent commission alone can be $6,000–$8,000. If weak online visibility costs you just one transaction per month, that's $6,000–$12,000 in lost monthly income. Most real estate markets have buyers and sellers searching online for an agent right now. Our free audit scores your online presence as a real estate professional and shows you exactly what's costing you buyer and seller leads every month.