A local SEO audit tells you why your business isn't showing up in Google's top local results — and what specifically to fix. Get yours free in 30 seconds.
A real local SEO audit covers four layers: your Google Business Profile (the primary driver of local search results), your review profile (count, rating, recency, response rate), your citation profile (how consistently and accurately your business information appears across the web), and your website's local signals (title tags, city mentions, schema markup, mobile performance). Most 'audits' sold by agencies focus on your website's technical SEO while largely ignoring the Google Business Profile and citation layers — which are actually more impactful for most local businesses. Our free audit covers all four layers and weights them accurately.
The two most common surprises in a local SEO audit: first, that the business is appearing in Google's local results for some searches but completely missing from others because the service area or categories aren't configured broadly enough. Second, that a business has duplicate Google Business Profile listings — often created automatically by Google from old addresses or slightly different name variations — that are confusing the algorithm and suppressing the primary listing. Both of these are fixable once identified. The audit also commonly reveals that a business's biggest SEO issue isn't Google at all — it's that their website loads in 8 seconds on mobile, causing Google to deprioritize it.
Local SEO is fundamentally different from traditional SEO in one key respect: it's dominated by Google Business Profile signals, not website signals. For a local plumber, the top three Google Maps results are almost entirely determined by Google Business Profile completeness and review count — website quality is a distant third factor. This means a plumber with a mediocre website but 60 Google reviews will outrank a plumber with a technically perfect website and 8 reviews. Understanding this distinction helps you invest your improvement time in the right place. Our free audit identifies which layer is your biggest weakness.